Customer service vs customer experience — is there really a difference? Despite the terms often being used interchangeably, there most certainly is… In a nutshell, the main difference between customer service and customer experience is that while customer service is one piece of the puzzle (focused on human interaction and directly supporting your customers) customer experience is the sum of the entire customer journey with your hotel.
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
Update As with any announcement from Google, the launch of free hotel booking links generated its fair share of hype. After the launch back in mid-March, we analysed the impact on Metasearch across our portfolio. [...]
Changes to make to your Facebook Tracking If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update, required [...]
Happy New Year! In this month's digital news we explore some new features on Google My Business and Facebook, as well as identifying new ways of leveraging content on YouTube and Instagram. We’ll also examine [...]
As November kickstarts the Holiday season, news in the digital marketing world has ramped up. Here are some important updates for November, and some tips for the month ahead. 1) Google Analytics 4 This month [...]
Black Friday, traditionally an American event after Thanksgiving that is always the fourth Thursday in November, was once synonymous with long queues and raucous shoppers. Over the last decade, it has become an online phenomenon. [...]
As Summer fades and Autumn kicks in, there is no slow down in the digital marketing world with changes happening all the time. Here are some important updates to bear in mind this October: 1) [...]
The world of Digital Marketing is constantly evolving and despite the current climate, we’ve still seen various digital changes come into effect over the Summer months. In this post we’ll take a look at some [...]
Google has launched a new video format which seeks to bring video to mobile devices and apps outside of YouTube. The ads will operate across Google’s video partners, consisting of high quality websites and apps. [...]
