Brands are striving to keep up with the pace of marketing campaigns for Black Friday, Cyber Monday and of course, Christmas, all of which seem to be launching earlier each year! It's a no brainer that your digital team should have their strategy in place for these big sales that have consumers spending more money online than ever before. But how can hotels maximise profit from these campaigns and go beyond the classic Discount Codes.
Avvio Inc., have announced the formation of a five-year partnership deal to support Ronald McDonald House New York.
TripAdvisor have launched a new tool to help hotel owners maximise revenue through direct bookings.
Hays Travel – a direct competitor of Thomas Cook, has stepped in and acquired all 555 Thomas Cook stores and more significantly, saved hundreds of jobs with a view to potentially taking on thousands more former employees, while also beefing up its operation from the HQ to further support those stores.
Avvio had the pleasure of attending yesterday’s first MIALD Alumni meeting where our Co-founder and CEO Frank Reeves and Chief Commercial Officer Michael De Jongh spoke to a rapt audience about everything from OTAs and personalised guest journeys to Google’s direction of travel.
With the digital revolution in full swing and the need for accommodation providers to drive direct bookings growing every day, the National Hotel Marketing Conference couldn’t have come at a better time.