As November kickstarts the Holiday season, news in the digital marketing world has ramped up. Here are some important updates for November, and some tips for the month ahead. 1) Google Analytics 4 This month [...]
COVID-19 has had a huge and lasting impact on the hospitality industry. Gone are the days of planning a spontaneous getaway for the weekend. Instead, the booking behaviour of guests has become a much lengthier [...]
Following the introduction of the UK digital services tax which came into force in April, Google has now confirmed that it will pass on this cost directly to advertisers (ie. hotels, OTAs etc.). From November [...]
Digital Marketing is constantly evolving within the hospitality industry which is why we've put together a monthly round-up of relevant digital news. If you’d like help with your hotel’s digital marketing strategy please don't hesitate to contact a member of the team.
Earlier this month our Head of Digital and CEO were invited to lecture at ESSEC Business School in Cergy, France for a day of digital marketing lectures with Masters-Level students.