Following the introduction of the UK digital services tax which came into force in April, Google has now confirmed that it will pass on this cost directly to advertisers (ie. hotels, OTAs etc.). From November [...]
Digital Marketing is constantly evolving within the hospitality industry which is why we've put together a monthly round-up of relevant digital news. If you’d like help with your hotel’s digital marketing strategy please don't hesitate to contact a member of the team.
Earlier this month our Head of Digital and CEO were invited to lecture at ESSEC Business School in Cergy, France for a day of digital marketing lectures with Masters-Level students.
Thinking of creating a seasonal digital marketing campaign for your hotel? Avvio's Digital Services Manager looks at 5 simple steps to running a successful integrated marketing campaign.
Are you spending money on digital campaigns but are still unsure of their efficiency? Have you been too ‘last minute’ when planning your seasonal campaigns and promotions? Your digital marketing strategy in need of an overhaul!
Being a hotelier can be tough. Not only are you tasked with running a successful business, you’re also assumed to be a modern-day clairvoyant. The advent of digitisation has resulted in interconnected online and physical [...]
There is no doubt that Google will continue to dominate our digital distribution landscape, and it can seem like a full-time job keeping on top of all of the updates. This article takes a look at what the hospitality industry should focus on in 2019.