November Digital News
As November kickstarts the Holiday season, news in the digital marketing world has ramped up. Here are some important updates for November, and some tips for the month ahead. 1) Google Analytics 4 This month [...]
As November kickstarts the Holiday season, news in the digital marketing world has ramped up. Here are some important updates for November, and some tips for the month ahead. 1) Google Analytics 4 This month [...]
COVID-19 has had a huge and lasting impact on the hospitality industry. Gone are the days of planning a spontaneous getaway for the weekend. Instead, the booking behaviour of guests has become a much lengthier [...]
At Avvio we believe that a hotel website’s job doesn’t stop at the point of booking confirmation. Data gathered from our AI-powered booking engine Allora shows that pre-stay returning visitors will typically amend their booking prior to arrival.
Sean Finnan - chairman of Avvio - looks at the ways hotels can redress the balance with the OTAs. In this article, he discusses how hotels can benefit from machine learning and AI and how book direct incentives should be tailored to the individual booker.
When used correctly, Google Analytics can help hoteliers analyse user behaviour and engagement on their websites and drive online revenue. In this article we explore some useful reports which are key to online success.
With over 300 spacious guest rooms, ample free surface-level parking and an on-site restaurant, Mardi Gras Hotel & Casino is an obvious choice for guests looking to ‘stay & play’ in Vegas without breaking the bank.
Acquired by the Kang family in 2013, Ireland’s Fota Island Resort and The Kingsley proudly encompasses The Fota Collection. Read how The Fota Collection has increased its direct bookings and revenue since partnering with Avvio.
Designed to deter and reduce abandonment in the guest journey, Avvio has launched a new, built-in anti-abandonment tool for our customers. Take a look at our latest booking engine feature
Hoteliers give their views on the state of direct bookings! We recently worked with The Independent Hotel Show to explore the relationship with OTAs and the balancing act that many hotels face to maximise direct channels.
With its sweeping tree-lined drive and beautiful private garden Mount Wolseley Hotel, Spa and Golf Resort provides the perfect escape. Read how this 4-star property has increased their direct bookings and revenue since partnering with Avvio.
Revenue Managers and Marketing Managers have a shared goal: to keep the cost of sale down by driving direct business. How can these two disciplines work together to make a hotel more profitable?
Fringed by the Atlantic ocean, St Brelades Bay Hotel has a view that quite literally takes your breath away. The luxurious 4-star hotel located on Jersey in the Channel Islands houses over 70 rooms and [...]