Update As with any announcement from Google, the launch of free hotel booking links generated its fair share of hype. After the launch back in mid-March, we analysed the impact on Metasearch across our portfolio. [...]
Google Hotel Price Ads has led the way due to the pricing’s prominent position in Google my Business listings and Google Map results. The move to ‘commission on check-outs only’ is a revolutionary way to move forward; paying only for tangible check-outs, instead of clicks that may not convert, or bookings that may cancel.