Update As with any announcement from Google, the launch of free hotel booking links generated its fair share of hype. After the launch back in mid-March, we analysed the impact on Metasearch across our portfolio. [...]
The world of Digital Marketing is constantly evolving and despite the current climate, we’ve still seen various digital changes come into effect over the Summer months. In this post we’ll take a look at some [...]
Google Hotel Price Ads has led the way due to the pricing’s prominent position in Google my Business listings and Google Map results. The move to ‘commission on check-outs only’ is a revolutionary way to move forward; paying only for tangible check-outs, instead of clicks that may not convert, or bookings that may cancel.
