February may have felt like the shortest month on record (even with the leap year!) but we still witnessed some substantial digital marketing updates. In fact, changes occurred across social media advertising, metasearch and Google Ad campaigns!
Digital Marketing is constantly evolving within the hospitality industry which is why we've put together a monthly round-up of relevant digital news. If you’d like help with your hotel’s digital marketing strategy please don't hesitate to contact a member of the team.
2018 saw an incredible 3,234 changes to the Google search engine results page and ranking algorithm. 2019 has continued this rapid pace of development. By now, everyone knows Google prefers mobile-first websites, but here are five changes to travel searches you may not have heard of.
There is no doubt that Google will continue to dominate our digital distribution landscape, and it can seem like a full-time job keeping on top of all of the updates. This article takes a look at what the hospitality industry should focus on in 2019.
We're finalists in the Google Partners Awards which take place this October! The award recognised the campaign and online strategy we ran with the amazing Killarney Park Hotel in Ireland.