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allora.ai sponsors of this year’s.
Direct Booking Summit

By |2023-03-28T21:53:47+01:00November 10th, 2022|Booking Engine, Digital News, Events, News, Product updates|

What is the Direct Booking Summit? The Direct Booking Summit is an event that unites hundreds of hoteliers every year to strategize, network and drive the Direct Booking Movement forward, a movement built within the hospitality industry to protect hoteliers from OTAs and increase the number of direct bookings received. Not only were we proud to sponsor the event, but we also celebrated the launch of allora.ai across North America, offering our advanced AI technology to hotels and businesses further afield. We’re excited to see the success that this will generate, improving the direct booking experience for every guest whilst securing more bookings for hoteliers.

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allora.ai, created by Avvio is the proud sponsor of Hotel Tech Report’s 2023 Buyers Guide

By |2023-03-28T21:56:54+01:00September 23rd, 2022|Booking Engine, Digital News, News, Product updates|

This month, Hotel Tech Report launched its 2023 Buyers Guide – a guide designed to give hoteliers all the information they need to make an educated decision as they rethink and implement new ways to use technology. It’s the premier global research platform for hotel technology, having helped more than 650,000 hoteliers and investors research technology solutions for their properties.

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Google Analytics 4 – what is it and what do I need to know?

By |2023-03-28T22:06:19+01:00June 13th, 2022|Digital News, News, Personalisation|

Since its release way back in 2005, Google Analytics has had a significant impact on the way we are able to monitor, measure and make changes to our website performance. Sure it’s been through many significant updates to improve its functionality and usability over the years, but this time,one of the most widely used analytics platforms on the web, is hitting us with a hefty update.

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A Marketing Strategy For Every Occasion

By |2022-02-11T11:34:32+00:00February 11th, 2022|Digital News, Profitability|

With Valentine's Day just around the corner, it got us thinking about how to make the most of the different holidays throughout the calendar year. Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge opportunity when it comes to capturing the spending desire of consumers for these special days.......

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The Annual Wrap

By |2022-01-13T17:45:06+00:00January 11th, 2022|Awards, News|

Heading into 2022, we asked our CCO, Michael De Jongh, to reflect on the year just passed at Avvio. Read on to see what he had to say…"2021 was, like its predecessor, a year unlike any other; it started with lockdown, we emerged in the Spring. But despite this uncertain start, it was also the year we witnessed the powerful impact of people's desire to travel and come together....

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Travel marketing must focus on “first party data” as we wave goodbye to third party cookies.

By |2021-04-15T10:19:48+01:00April 15th, 2021|Digital News|

Opinion:  Digital marketing is about to get a whole lot harder for hotels. Privacy laws are tightening, and third party cookies are disappearing fast. To succeed during the change, it’s time to refocus efforts on [...]

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