Avvio’s take: With the hospitality industry still struggling from the ongoing impact of COVID-19, Google has created a new data insights tool, focusing on tourism and travel demand. We take you through the ins and [...]
Happy New Year! In this month's digital news we explore some new features on Google My Business and Facebook, as well as identifying new ways of leveraging content on YouTube and Instagram. We’ll also examine [...]
Following the introduction of the UK digital services tax which came into force in April, Google has now confirmed that it will pass on this cost directly to advertisers (ie. hotels, OTAs etc.). From November [...]
February may have felt like the shortest month on record (even with the leap year!) but we still witnessed some substantial digital marketing updates. In fact, changes occurred across social media advertising, metasearch and Google Ad campaigns!
After 7325 days January is finally over! As we move swiftly into the 2nd calendar month of 2020 let’s take a look at last month’s digital round-up!
There are distinct murmurings of ‘I can't believe it's October!’ around the Avvio offices this morning. As we reach the 10th calendar month let’s take a look at this month’s digital round-up!
Digital Marketing is constantly evolving within the hospitality industry which is why we've put together a monthly round-up of relevant digital news. If you’d like help with your hotel’s digital marketing strategy please don't hesitate to contact a member of the team.
2018 saw an incredible 3,234 changes to the Google search engine results page and ranking algorithm. 2019 has continued this rapid pace of development. By now, everyone knows Google prefers mobile-first websites, but here are five changes to travel searches you may not have heard of.
What has Google changed? Under the radar last week Google launched their new hotel booking platform. There had been a lot of speculation as to when this would happen and what it would look like [...]
There is no doubt that Google will continue to dominate our digital distribution landscape, and it can seem like a full-time job keeping on top of all of the updates. This article takes a look at what the hospitality industry should focus on in 2019.
