Privacy and Cookies – Google deadline moved out
Don’t wait - get your first party data strategy in place now and get ahead of the game Google delays plan to block third party cookies until the end of 2023 In the middle of [...]
Travel marketing must focus on “first party data” as we wave goodbye to third party cookies.
Opinion: Digital marketing is about to get a whole lot harder for hotels. Privacy laws are tightening, and third party cookies are disappearing fast. To succeed during the change, it’s time to refocus efforts on [...]
Using Cognitive Bias to Win in the “Messy Middle”
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
Is Google really giving away free Hotel Ads space?
Update As with any announcement from Google, the launch of free hotel booking links generated its fair share of hype. After the launch back in mid-March, we analysed the impact on Metasearch across our portfolio. [...]
Google’s Travel Insights – A Closer Look at Travel Demand & Trends
Avvio’s take: With the hospitality industry still struggling from the ongoing impact of COVID-19, Google has created a new data insights tool, focusing on tourism and travel demand. We take you through the ins and [...]
January Digital News
Happy New Year! In this month's digital news we explore some new features on Google My Business and Facebook, as well as identifying new ways of leveraging content on YouTube and Instagram. We’ll also examine [...]
Google to pass on the cost of Digital Services Taxes (DST) in Europe to advertisers.
Following the introduction of the UK digital services tax which came into force in April, Google has now confirmed that it will pass on this cost directly to advertisers (ie. hotels, OTAs etc.). From November [...]
March Digital News
February may have felt like the shortest month on record (even with the leap year!) but we still witnessed some substantial digital marketing updates. In fact, changes occurred across social media advertising, metasearch and Google Ad campaigns!
February Digital News
After 7325 days January is finally over! As we move swiftly into the 2nd calendar month of 2020 let’s take a look at last month’s digital round-up!
October Digital News
There are distinct murmurings of ‘I can't believe it's October!’ around the Avvio offices this morning. As we reach the 10th calendar month let’s take a look at this month’s digital round-up!