Opinion: Digital marketing is about to get a whole lot harder for hotels. Privacy laws are tightening, and third party cookies are disappearing fast. To succeed during the change, it’s time to refocus efforts on [...]
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
“The team at Avvio have worked with Google over the past month to test this new feature. We welcome “free” space for hotels across the Google platform. I would like to have seen that space [...]
Avvio’s take: With the hospitality industry still struggling from the ongoing impact of COVID-19, Google has created a new data insights tool, focusing on tourism and travel demand. We take you through the ins and [...]
Following the introduction of the UK digital services tax which came into force in April, Google has now confirmed that it will pass on this cost directly to advertisers (ie. hotels, OTAs etc.). From November [...]
Digital Marketing is constantly evolving within the hospitality industry which is why we've put together a monthly round-up of relevant digital news. If you’d like help with your hotel’s digital marketing strategy please don't hesitate to contact a member of the team.