Throughout the past five months, we’ve seen consumer behaviour change drastically, and have had to change our e-commerce strategies to adapt. With this in mind, we've recapped what’s new for digital and have provided tried and trusted tactics that will drive the most booked revenue in August.
With the UK announcing air bridge partnerships earlier this month and Ireland expected to announce in the coming week, there is still some potential for international markets in 2020. Here are our 10 tips to capitalise on international demand.
We understand that adapting to the new normal will be challenging. And while we don’t have all the answers, we do know that hoteliers who are able to adopt a solid recovery plan will thrive post Covid19. Here are 5 essential marketing tips to help your hotel adapt to the ‘new’ normal.
The world over is seeing a significant if not catastrophic downturn in business. As more countries go into lockdown, the whole hospitality sector is in limbo and we need to think about how we can help support your business.
Understandably guest’s travel plans will continue to be hugely disrupted over the coming weeks and months. We are working hard to support not only our existing hotel customers through an exceptionally trying time, but also the wider hospitality industry. The most critical and timely issue we are attempting to tackle is ‘how can hotels ‘keep the lights on’ and continue bringing revenue into their business?’
The UK Chancellor’s first budget today predictably focused on measures to reassure and provide financial recompense and we welcome the announcement on business rates targeted to support the hospitality sector.
As the new decade progresses, Gen Z will dominate the travel industry. According to Business Insider Intelligence, they will soon become the largest cohort of consumers. So what can we expect from Generation Z when it comes to trip planning and what will be at the forefront for them when it comes to decision making?
The hotel and hospitality sector is one of the first industries to feel the pinch when a recession hits or when significant economic events occur such as the banking crisis of 2008. During tough economic periods businesses and consumers will cut leisure and travel spending first.