Did you know that half of all annual gift card sales are done in the final two months of the year? If you aren’t already, it’s time to push your festive gifting campaigns. According to Google, after increasing steeply from mid-November last year, ‘Hotel Gift Card’ searches spiked between 13th -19th Dec in the UK. Globally, the busiest week for Gift Voucher searches was 20th-26th December.
It may seem like a long way off, but now is the time to start preparing your Christmas voucher campaigns. Before we explore ways of selling your vouchers, let's quickly look at when you should start the promotion phase.