Personalisation

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Customer Service vs Customer Experience: How are they different and which is more important?

By |2022-05-12T15:44:32+01:00May 12th, 2022|Booking Engine, News, Personalisation|

Customer service vs customer experience — is there really a difference? Despite the terms often being used interchangeably, there most certainly is… In a nutshell, the main difference between customer service and customer experience is that while customer service is one piece of the puzzle (focused on human interaction and directly supporting your customers) customer experience is the sum of the entire customer journey with your hotel.

NEW allora.ai functionality due to be released on 5th April

By |2022-04-01T18:28:55+01:00April 1st, 2022|Booking Engine, News, Product updates|

We all know that hospitality is a fiercely competitive market, and with increasingly high expectations from the consumer it’s impossible to stand still. From personalised experiences to flexibility, the consumer is now very aware of what they expect and this is playing a part when hotel guests are looking to book. We can’t slow down, and as the industry continues to navigate the fast moving changes of the past few years, we too needed to ensure that Allora was able to navigate and flex at the same rate. With this in mind, we are really excited to announce our latest update to the Allora.ai platform and the new functionality that hoteliers and hospitality businesses across our customer base will benefit from.

Smart Content and Personalising the Guest Journey

By |2022-03-03T17:26:40+00:00March 3rd, 2022|Booking Engine, Personalisation|

The world of holiday booking has evolved. Customers are more wary with their arrangements, especially as holiday uncertainty is still high. This means they are likely to do lots of research and not book on the first visit to your website. A great way to combat this, and importantly - secure bookings, is by creating a personalised experience for your customer that remembers and adapts to what they are searching for, using their data to provide a more intuitive booking process.