Hotel websites should be responsive and interactive, offering relevant details for potential guests. Until now, far too many hotels have viewed their websites as online brochures, simply laying out information and details about the hotel’s rooms and facilities.
As a hotelier, you need to carefully consider the ways in which your potential audience consumes your brand and the ways they are engaging with your hotel, both online and offline. Facilitating positive interactions and engagements with your guests is no longer a nicety, it's a necessity.
Last month Avvio hosted 'The Connected Guest' webinar alongside Classic British Hotels and SiteMinder. The webinar provided attendees with invaluable knowledge and actionable tips on how to improve the guest experience whilst increasing their hotel website’s direct booking traffic. Take a look at our key take-aways from the informative session!
Take a look at my article in the HITEC Bytes Special Report 2019 where I detail how technology – in particular AI - can facilitate a more unique approach online, enabling hotels to collect and analyze vast amounts of guest data.
Personalisation using AI needs to be built into hoteliers’ and accommodation providers’ websites to ensure that site visitors and prospective customers are attended to at all stages of their user journey. Read our latest article on how to achieve this, as well as a handy reminder poster for you to add to your office wall.
Learn fresh new ways to map a trend, record customer journeys, statistically engage or emotionally upsell a booker. Download our new whitepaper on digital marketing & consumer journey user experience software and services for the hospitality professional.