We’re delighted to announce that we’ve seen immediate uplift in domestic hotel bookings, across our UK properties, following Prime Minister Borris Johnson’s announcement on the 21st of June. Our booking patterns show an increase of 512% from the same time last month and - more encouragingly - a consistent pace in the past 10 days.
With clear hotel re-opening dates, it’s time to start re-aligning digital marketing to the new tourism climate. One thing, in particular, has become abundantly clear; international travel will be a rarity in 2020. As such, it’s essential to update your digital marketing tactics to focus on your domestic market.
Immediately following Leo Varadkars’ announcement on 1st May, we reported a surge in Irish domestic hotel bookings for July and August this year. The 370% increase in bookings clearly indicates that the appetite to travel has not diminished and gives us renewed hope for the tourism recovery in Ireland.