With endless blogs and content from all sectors of the travel and tourism industry, it can be hard to try and figure out what exactly it is you need to be doing right now. Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future.
When your future guests are planning their breaks away around holiday seasons, make sure the information they need has the best chance to appear when they are searching for it. To make sure your landing pages are getting the visibility they deserve, read our top 9 SEO golden rules when it comes to seasonal pages.
Are you spending money on digital campaigns but are still unsure of their efficiency? Have you been too ‘last minute’ when planning your seasonal campaigns and promotions? Your digital marketing strategy in need of an overhaul!
Wanting to attract an international audience to your property? Take a look at our best practice tips on how to increase brand awareness and drive increased revenue.