As the new decade progresses, Gen Z will dominate the travel industry. According to Business Insider Intelligence, they will soon become the largest cohort of consumers. So what can we expect from Generation Z when it comes to trip planning and what will be at the forefront for them when it comes to decision making?
Sean Finnan - chairman of Avvio - looks at the ways hotels can redress the balance with the OTAs. In this article, he discusses how hotels can benefit from machine learning and AI and how book direct incentives should be tailored to the individual booker.
Take a look at my article in the HITEC Bytes Special Report 2019 where I detail how technology – in particular AI - can facilitate a more unique approach online, enabling hotels to collect and analyze vast amounts of guest data.
Designed to deter and reduce abandonment in the guest journey, Avvio has launched a new, built-in anti-abandonment tool for our customers. Take a look at our latest booking engine feature
Actual Intelligence can be considered as the ability to understand your guests' interests, likes and dislikes to mutually optimise their personal experience with your brand. Artificial intelligence can be seen as the technological tools and processes that are available to help you do just that.
Avvio attends the 2019 Serviced Apartment Awards in London.
Taking place alongside WTM this year is an exclusive masterclass and drinks reception for hoteliers – The Connected Guest takes place after day two of WTM on board the wonderful Sunborn Yacht Hotel. Find out more and register for your free place.