Actual Intelligence can be considered as the ability to understand your guests' interests, likes and dislikes to mutually optimise their personal experience with your brand. Artificial intelligence can be seen as the technological tools and processes that are available to help you do just that.
Avvio attends the 2019 Serviced Apartment Awards in London.
Taking place alongside WTM this year is an exclusive masterclass and drinks reception for hoteliers – The Connected Guest takes place after day two of WTM on board the wonderful Sunborn Yacht Hotel. Find out more and register for your free place.