As the new decade progresses, Gen Z will dominate the travel industry. According to Business Insider Intelligence, they will soon become the largest cohort of consumers. So what can we expect from Generation Z when it comes to trip planning and what will be at the forefront for them when it comes to decision making?
Actual Intelligence can be considered as the ability to understand your guests' interests, likes and dislikes to mutually optimise their personal experience with your brand. Artificial intelligence can be seen as the technological tools and processes that are available to help you do just that.
Avvio attends the 2019 Serviced Apartment Awards in London.