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Travel marketing must focus on “first party data” as we wave goodbye to third party cookies.

By |2021-04-15T10:19:48+01:00April 15th, 2021|Digital News|

Opinion:  Digital marketing is about to get a whole lot harder for hotels. Privacy laws are tightening, and third party cookies are disappearing fast. To succeed during the change, it’s time to refocus efforts on [...]

6 Principles of Personalisation for Hotel Websites

By |2018-11-01T07:04:40+00:00November 1st, 2018|Booking Engine, Digital News, Website Design|

Personalisation using AI needs to be built into hoteliers’ and accommodation providers’ websites to ensure that site visitors and prospective customers are attended to at all stages of their user journey. Read our latest article on how to achieve this, as well as a handy reminder poster for you to add to your office wall.