34%
increase in Google Ads revenue ($296.1K vs $220.7K)
296.1K
revenue achieved from $17.4K spend on Google Ads
45k+
Loyalty members signed up in less than 1 year
90+
customized campaigns sent in 1 year
The Drey Hotel Dallas
How SHR Group played a pivotal role in setting up Central Reservations System (CRS), Revenue Management System (RMS), and formulating effective strategies for growth with Revenue Management for Hire services (RMFH)
80%
YTD average occupancy rate (19.7% growth)
$215
average YTD ADR (118% ARI)
Pacifica
How allora CRS and allora CRM paved the way for the Pacifica Perks Loyalty Program
31,109
Member reservations in first year
66,489
Member room nights in first year
31%
Paid ads accounted for 31% of booking revenue
7.7m
Google Display & YouTube campaign impressions
1000
new Perkzzz loyalty members per month
70%
with 70% of those sign-ups driven through the allora.ai integration.
73%
Improved booked revenue by 73% YOY
71%
Improved average booking value by 71% VOY
Woodlands Hotel
How working with SHR Group increased direct bookings and reduced cancellations
52:1
Meta search returns of 52:1
31%
Paid campaigns accounted for 31% of all traffic to the website in 2022.
The Cheval Collection
How Cheval Collection increased revenue by 82% through using SHR Group's digital expertise.
39%
Google search accounted for 39% of the revenue in 2022
99%
Google Ads saw an increase of 99% with an ROI of 66:1 in 2022