The Evolution of the Guest Journey
Frank Reeves, Co-founder and CEO, Avvio
This session will explore the changes in buyer booking behaviours, and how a guest-centric approach along with the adoption of emerging technology can revolutionise your guest experience from the start.
Frank has acquired a reputation for being one of the top innovators in travel technology. Since co-founding Avvio in 2002, Frank has become the brand.com champion by developing cutting-edge technologies that enable outstanding growth in hotel direct bookings, while reducing dependence on OTA channels.
Rooms not Blue Jeans
Andrew Metcalfe, Chief Technology Officer, Guestline
Andrew’s session will look at lessons learnt from the retail industry. It’s said that retail is five years ahead of hospitality in terms of eCommerce. Is this true? And what can we learn if this is where the hospitality sector is headed?
Andrew is responsible for ensuring that Guestline maintains its position as one of the hospitality industry’s innovative driving forces and leads product development, infrastructure, technical support and IT functions. He has recently taken on a hospitality project of his own opening a boutique 5 bedroom B&B in Essex.
Hospitality Begins Online
Thomas Griffiths, Principal Product Marketing Manager, Triptease
In the ever-changing digital space, it can feel like what wins online is a world away from what creates fantastic experiences for your guest at your property. I’m going to argue that paying attention to the right information can bring you closer to your potential guests, and get them into your hotel.
Join Thomas to discover:
- The ultimate weapon for direct bookings;
- Track what matters;
- Build an emotional connection with guests.
Thomas manages Triptease’s proposition and feed into Product Strategy. Researching and developing a strategy that mixes current customer problems, with market competitiveness and future opportunity. Analysing today, describing the future and then leading the wider business to it.