We need to talk about cancellations
Cancellations are a growing threat to hotel profitability. As they rise year-over-year, forecasting and pricing decisions will continue to be undermined. This will magnify inefficiencies, increase costs and erode margins across businesses.
Until now hoteliers have not had the means to accurately assess cancellation risk and proactively mitigate booking cancellations. It’s time to embrace tools that not only make this a reality but drill right down to guest level for richer insight.