We need to talk about cancellations

Cancellations are a growing threat to hotel profitability. As they rise year-over-year, forecasting and pricing decisions will continue to be undermined. This will magnify inefficiencies, increase costs and erode margins across businesses.
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Until now hoteliers have not had the means to accurately assess cancellation risk and proactively mitigate booking cancellations. It’s time to embrace tools that not only make this a reality but drill right down to guest level for richer insight.