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So far Kate O'Flynn has created 8 blog entries.

TikTok advertising is not the new trend of travel

By |2020-06-30T17:02:11+01:00June 30th, 2020|Digital News|

On June 25th, TikTok followed in Instagram & Snapchat’s footsteps, by monetizing their platform with an advertising centre. While advertising had already crept onto the platform in the form of sponsored content; TikTok for Business, is now available with multiple ad formats. Before jumping on this latest social media trend; ask yourself, is TikTok the right platform to amplify your brand message? For most hotel brands, the answer will be a firm no. 

What is Google Pay Per Stay and how can it help your hotel?

By |2020-06-26T09:33:26+01:00June 25th, 2020|Digital News|

Google Hotel Price Ads has led the way due to the pricing’s prominent position in Google my Business listings and Google Map results. The move to ‘commission on check-outs only’ is a revolutionary way to move forward; paying only for tangible check-outs, instead of clicks that may not convert, or bookings that may cancel.

Have you re-aligned your Marketing Strategy for a Domestic Market

By |2020-05-21T09:35:00+01:00May 20th, 2020|Digital News|

With clear hotel re-opening dates, it’s time to start re-aligning digital marketing to the new tourism climate. One thing, in particular, has become abundantly clear; international travel will be a rarity in 2020. As such, it’s essential to update your digital marketing tactics to focus on your domestic market.