A collection of news focused on digital advancements in hospitality industry. Collected and curated by our E-Commerce team.
TripAdvisor have launched a new tool to help hotel owners maximise revenue through direct bookings.
There are distinct murmurings of ‘I can't believe it's October!’ around the Avvio offices this morning. As we reach the 10th calendar month let’s take a look at this month’s digital round-up!
Digital Marketing is constantly evolving within the hospitality industry which is why we've put together a monthly round-up of relevant digital news. If you’d like help with your hotel’s digital marketing strategy please don't hesitate to contact a member of the team.
2018 saw an incredible 3,234 changes to the Google search engine results page and ranking algorithm. 2019 has continued this rapid pace of development. By now, everyone knows Google prefers mobile-first websites, but here are five changes to travel searches you may not have heard of.
When used correctly, Google Analytics can help hoteliers analyse user behaviour and engagement on their websites and drive online revenue. In this article we explore some useful reports which are key to online success.
Here at Avvio we have long been advocates of Bing and our customers use its paid search platform with great results. The reality is that it will never bring the volumes of bookings that Google does but we feel strongly that it plays an important role in any digital strategy.
Earlier this month our Head of Digital and CEO were invited to lecture at ESSEC Business School in Cergy, France for a day of digital marketing lectures with Masters-Level students.
Keeping up-to-date with digital innovations is a tireless job. The digital landscape changes rapidly with many channels regularly advancing to stay competitive online. Hoteliers and accommodation providers need to think about what their guests may need at any one point in their digital journey.
Thinking of creating a seasonal digital marketing campaign for your hotel? Avvio's Digital Services Manager looks at 5 simple steps to running a successful integrated marketing campaign.
What has Google changed? Under the radar last week Google launched their new hotel booking platform. There had been a lot of speculation as to when this would happen and what it would look like [...]
