A collection of news focused on digital advancements in hospitality industry. Collected and curated by our E-Commerce team.
‘When a need arises, people turn to YouTube to look for answers, discover new things, and make decisions”. -Lisa Gevelber, Google’s VP of marketing YouTube is the second largest search engine in the world, second [...]
Don’t wait - get your first party data strategy in place now and get ahead of the game Google delays plan to block third party cookies until the end of 2023 In the middle of [...]
Opinion piece The team at TripAdvisor continues to investigate ways to monetise their position in the travel buying journey and their new offering, TripAdvisor Plus, has a focus on pay for performance. Is it going [...]
Opinion: Digital marketing is about to get a whole lot harder for hotels. Privacy laws are tightening, and third party cookies are disappearing fast. To succeed during the change, it’s time to refocus efforts on [...]
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
Update As with any announcement from Google, the launch of free hotel booking links generated its fair share of hype. After the launch back in mid-March, we analysed the impact on Metasearch across our portfolio. [...]
Changes to make to your Facebook Tracking If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update, required [...]
Avvio’s take: With the hospitality industry still struggling from the ongoing impact of COVID-19, Google has created a new data insights tool, focusing on tourism and travel demand. We take you through the ins and [...]
Hotel Tech Report has announced winners in the 2021 HotelTechAwards, and Avvio ranked #2 among three categories for Best Marketing Tech Finalists. Among all contenders of the Hotel Tech Awards, Avvio secured runners up positions [...]
Happy New Year! In this month's digital news we explore some new features on Google My Business and Facebook, as well as identifying new ways of leveraging content on YouTube and Instagram. We’ll also examine [...]
