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Digital News by Avvio

A collection of news focused on digital advancements in hospitality industry. Collected and curated by our E-Commerce team.

 

TikTok advertising is not the new trend of travel

By |2020-06-30T17:02:11+01:00June 30th, 2020|Digital News|

On June 25th, TikTok followed in Instagram & Snapchat’s footsteps, by monetizing their platform with an advertising centre. While advertising had already crept onto the platform in the form of sponsored content; TikTok for Business, is now available with multiple ad formats. Before jumping on this latest social media trend; ask yourself, is TikTok the right platform to amplify your brand message? For most hotel brands, the answer will be a firm no. 

What is Google Pay Per Stay and how can it help your hotel?

By |2020-06-26T09:33:26+01:00June 25th, 2020|Digital News|

Google Hotel Price Ads has led the way due to the pricing’s prominent position in Google my Business listings and Google Map results. The move to ‘commission on check-outs only’ is a revolutionary way to move forward; paying only for tangible check-outs, instead of clicks that may not convert, or bookings that may cancel.

Have you re-aligned your Marketing Strategy for a Domestic Market

By |2020-05-21T09:35:00+01:00May 20th, 2020|Digital News|

With clear hotel re-opening dates, it’s time to start re-aligning digital marketing to the new tourism climate. One thing, in particular, has become abundantly clear; international travel will be a rarity in 2020. As such, it’s essential to update your digital marketing tactics to focus on your domestic market.

5 evergreen digital areas to focus on during the downturn

By |2020-04-07T09:44:37+01:00April 7th, 2020|Digital News|

With endless blogs and content from all sectors of the travel and tourism industry, it can be hard to try and figure out what exactly it is you need to be doing right now. Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future.