Digital News by Avvio
A collection of news focused on digital advancements in hospitality industry. Collected and curated by our E-Commerce team.
Black Friday, traditionally an American event after Thanksgiving that is always the fourth Thursday in November, was once synonymous with long queues and raucous shoppers. Over the last decade, it has become an online phenomenon. [...]
COVID-19 has had a huge and lasting impact on the hospitality industry. Gone are the days of planning a spontaneous getaway for the weekend. Instead, the booking behaviour of guests has become a much lengthier [...]
Following the introduction of the UK digital services tax which came into force in April, Google has now confirmed that it will pass on this cost directly to advertisers (ie. hotels, OTAs etc.). From November [...]
Throughout the past five months, we’ve seen consumer behaviour change drastically, and have had to change our e-commerce strategies to adapt. With this in mind, we've recapped what’s new for digital and have provided tried and trusted tactics that will drive the most booked revenue in August.
With the UK announcing air bridge partnerships earlier this month and Ireland expected to announce in the coming week, there is still some potential for international markets in 2020. Here are our 10 tips to capitalise on international demand.
On June 25th, TikTok followed in Instagram & Snapchat’s footsteps, by monetizing their platform with an advertising centre. While advertising had already crept onto the platform in the form of sponsored content; TikTok for Business, is now available with multiple ad formats. Before jumping on this latest social media trend; ask yourself, is TikTok the right platform to amplify your brand message? For most hotel brands, the answer will be a firm no.