A collection of news focused on digital advancements in hospitality industry. Collected and curated by our E-Commerce team.
February may have felt like the shortest month on record (even with the leap year!) but we still witnessed some substantial digital marketing updates. In fact, changes occurred across social media advertising, metasearch and Google Ad campaigns!
As the new decade progresses, Gen Z will dominate the travel industry. According to Business Insider Intelligence, they will soon become the largest cohort of consumers. So what can we expect from Generation Z when it comes to trip planning and what will be at the forefront for them when it comes to decision making?
After 7325 days January is finally over! As we move swiftly into the 2nd calendar month of 2020 let’s take a look at last month’s digital round-up!
When your future guests are planning their breaks away around holiday seasons, make sure the information they need has the best chance to appear when they are searching for it. To make sure your landing pages are getting the visibility they deserve, read our top 9 SEO golden rules when it comes to seasonal pages.
Valentine's Day is a popular time of year for couples to head off on romantic getaways. It is a great way for hotels to increase revenue on their spa treatments, food and beverage and overall ancillary spend. Our Digital experts have created a marketing strategy to attract potential guests to your hotel over the Valentine's period!
Brands are striving to keep up with the pace of marketing campaigns for Black Friday, Cyber Monday and of course, Christmas, all of which seem to be launching earlier each year! It's a no brainer that your digital team should have their strategy in place for these big sales that have consumers spending more money online than ever before. But how can hotels maximise profit from these campaigns and go beyond the classic Discount Codes.
TripAdvisor have launched a new tool to help hotel owners maximise revenue through direct bookings.
There are distinct murmurings of ‘I can't believe it's October!’ around the Avvio offices this morning. As we reach the 10th calendar month let’s take a look at this month’s digital round-up!
Digital Marketing is constantly evolving within the hospitality industry which is why we've put together a monthly round-up of relevant digital news. If you’d like help with your hotel’s digital marketing strategy please don't hesitate to contact a member of the team.
2018 saw an incredible 3,234 changes to the Google search engine results page and ranking algorithm. 2019 has continued this rapid pace of development. By now, everyone knows Google prefers mobile-first websites, but here are five changes to travel searches you may not have heard of.
