A collection of news focused on digital advancements in hospitality industry. Collected and curated by our E-Commerce team.
Here at Avvio we have long been advocates of Bing and our customers use its paid search platform with great results. The reality is that it will never bring the volumes of bookings that Google does but we feel strongly that it plays an important role in any digital strategy.
Earlier this month our Head of Digital and CEO were invited to lecture at ESSEC Business School in Cergy, France for a day of digital marketing lectures with Masters-Level students.
Keeping up-to-date with digital innovations is a tireless job. The digital landscape changes rapidly with many channels regularly advancing to stay competitive online. Hoteliers and accommodation providers need to think about what their guests may need at any one point in their digital journey.
Thinking of creating a seasonal digital marketing campaign for your hotel? Avvio's Digital Services Manager looks at 5 simple steps to running a successful integrated marketing campaign.
What has Google changed? Under the radar last week Google launched their new hotel booking platform. There had been a lot of speculation as to when this would happen and what it would look like [...]
Are you spending money on digital campaigns but are still unsure of their efficiency? Have you been too ‘last minute’ when planning your seasonal campaigns and promotions? Your digital marketing strategy in need of an overhaul!
Fringed by the Atlantic ocean, St Brelades Bay Hotel has a view that quite literally takes your breath away. The luxurious 4-star hotel located on Jersey in the Channel Islands houses over 70 rooms and [...]
Being a hotelier can be tough. Not only are you tasked with running a successful business, you’re also assumed to be a modern-day clairvoyant. The advent of digitisation has resulted in interconnected online and physical [...]
There is no doubt that Google will continue to dominate our digital distribution landscape, and it can seem like a full-time job keeping on top of all of the updates. This article takes a look at what the hospitality industry should focus on in 2019.
If your hotel isn’t already using Metasearch to drive traffic to your website, you should be asking yourself why. Learn why hotels are using this growing channel in our blog.
