A collection of news focused on digital advancements in hospitality industry. Collected and curated by our E-Commerce team.
Opinion: Digital marketing is about to get a whole lot harder for hotels. Privacy laws are tightening, and third party cookies are disappearing fast. To succeed during the change, it’s time to refocus efforts on [...]
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
“The team at Avvio have worked with Google over the past month to test this new feature. We welcome “free” space for hotels across the Google platform. I would like to have seen that space [...]
Changes to make to your Facebook Tracking If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update, required [...]
Avvio’s take: With the hospitality industry still struggling from the ongoing impact of COVID-19, Google has created a new data insights tool, focusing on tourism and travel demand. We take you through the ins and [...]
Hotel Tech Report has announced winners in the 2021 HotelTechAwards, and Avvio ranked #2 among three categories for Best Marketing Tech Finalists. Among all contenders of the Hotel Tech Awards, Avvio secured runners up positions [...]
Happy New Year! In this month's digital news we explore some new features on Google My Business and Facebook, as well as identifying new ways of leveraging content on YouTube and Instagram. We’ll also examine [...]
2020 certainly threw a curveball for the industry as a whole, but there was one type of hospitality that no doubt saw an unexpected boom this year. Staycations were seen by many as the safer [...]
As November kickstarts the Holiday season, news in the digital marketing world has ramped up. Here are some important updates for November, and some tips for the month ahead. 1) Google Analytics 4 This month [...]
Black Friday, traditionally an American event after Thanksgiving that is always the fourth Thursday in November, was once synonymous with long queues and raucous shoppers. Over the last decade, it has become an online phenomenon. [...]
