As the new decade progresses, Gen Z will dominate the travel industry. According to Business Insider Intelligence, they will soon become the largest cohort of consumers. So what can we expect from Generation Z when it comes to trip planning and what will be at the forefront for them when it comes to decision making?
Understanding the new voucher legislation and how it affects your hotel can be tricky, so we’ve compiled our key takeaways to ensure you’ve implemented the correct changes to your voucher options for 2020.
Brands are striving to keep up with the pace of marketing campaigns for Black Friday, Cyber Monday and of course, Christmas, all of which seem to be launching earlier each year! It's a no brainer that your digital team should have their strategy in place for these big sales that have consumers spending more money online than ever before. But how can hotels maximise profit from these campaigns and go beyond the classic Discount Codes.
TripAdvisor have launched a new tool to help hotel owners maximise revenue through direct bookings.