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De-mystifying PSD2

By |2021-07-13T15:48:45+01:00April 22nd, 2021|News|

As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?

5 marketing tips to help your hotel adapt to the ‘new normal’

By |2020-07-13T08:17:20+01:00July 10th, 2020|News|

We understand that adapting to the new normal will be challenging. And while we don’t have all the answers, we do know that hoteliers who are able to adopt a solid recovery plan will thrive post Covid19. Here are 5 essential marketing tips to help your hotel adapt to the ‘new’ normal.

Greenshoots for UK Hotels following recent lockdown announcement

By |2020-07-02T15:49:22+01:00July 2nd, 2020|News|

We’re delighted to announce that we’ve seen immediate uplift in domestic hotel bookings, across our UK properties, following Prime Minister Borris Johnson’s announcement on the 21st of June. Our booking patterns show an increase of 512% from the same time last month and - more encouragingly - a consistent pace in the past 10 days.

How will you adapt to the new customer journey?

By |2020-06-01T08:35:06+01:00May 28th, 2020|News|

As we look at markets that are starting to show signs of recovery we’re seeing that the user journey looks very different. The post-Covid19 customer journey will redefine a hotelier’s digital marketing strategy. This could potentially be the ‘golden age’ for the direct channel and now, more than ever, brand.com is an essential part of the ‘new’ customer journey.