Houston – April 20, 2023 - US President Joe Biden’s visit to Ireland has coincided with a surge in bookings from big-spending US visitors at Irish hotels - up a whopping 93% so far this year – and they’re spending even more than usual.
A forward thinking hotel ready to collaborate with a progressive technology partner The family who have owned Spier since 1993 work hands-on in keeping Spier true to its intentions: to make good wine and grow good food, investing in people, the environment and South African art. Spier is a historic Stellenbosch wine farm. Their passion for winemaking is matched by their love of growing and making good food. Most of what you’ll eat in their restaurants and hotel is homegrown, or sourced nearby.
By Eileen Lillis, Sarah Sweeney and Elle Walsh.
Here in SHR Group our Digital Marketing team are always on the lookout for and testing new and innovative tech and marketing platforms to see how they could; be adopted for our Hotel clients. Below is a snapshot of what the team have been keeping an eye and deploying for clients recently and what is keeping is busy in the coming months ahead. These new trends demonstrate the ever-evolving nature of digital marketing and the need for hotel marketers to stay on top of the latest trends to succeed in a competitive landscape.
How Cheval Collection increased revenue by 82% through using SHR Group’s digital expertise. Luxury residence group targets paid advertising to boost presence and increase revenue Cheval Collection is an award-winning hospitality group with thirteen luxury all-apartment locations in London, Edinburgh and Dubai, guaranteeing a warm welcome and an unforgettable living experience. Guests benefit from experiencing historic and intriguing cities from the comfort of spacious apartments and penthouses with the benefit of modern comforts and dedicated living spaces reserved primarily for luxury residences.
Harvey’s Point is a 4 Star Luxury Donegal hotel, set in the idyllic surroundings of Lough Eske, with the Bluestack mountains in the background. With breath-taking scenery at every turn you can relax in the ambient surroundings while enjoying the famous Donegal Hospitality. With large and luxurious bedrooms and award winning cuisine, the team at Harvey’s Point have a genuine desire to see guests who are happy, relaxed and pampered. Whether you want to unwind and do nothing or plan to explore Donegal, Harvey’s Point is the perfect base to enjoy it all.
Irish hotel tech pioneer joins forces with US private equity backed Sceptre Hospitality Resources (SHR)
Irish hotel tech pioneer Avvio is joining forces with US private equity backed Sceptre Hospitality Resources (SHR). The move brings together two of the industry’s most dynamic, entrepreneurial companies and follows Serent Capital’s investment in SHR in 2020. Serent Capital sponsored the acquisition of Avvio through SHR to create a technology powerhouse for independent hotels and chains with unrivaled customer support across the world.
What is the Direct Booking Summit? The Direct Booking Summit is an event that unites hundreds of hoteliers every year to strategize, network and drive the Direct Booking Movement forward, a movement built within the hospitality industry to protect hoteliers from OTAs and increase the number of direct bookings received. Not only were we proud to sponsor the event, but we also celebrated the launch of allora.ai across North America, offering our advanced AI technology to hotels and businesses further afield. We’re excited to see the success that this will generate, improving the direct booking experience for every guest whilst securing more bookings for hoteliers.
This month, Hotel Tech Report launched its 2023 Buyers Guide – a guide designed to give hoteliers all the information they need to make an educated decision as they rethink and implement new ways to use technology. It’s the premier global research platform for hotel technology, having helped more than 650,000 hoteliers and investors research technology solutions for their properties.
In a world powered by data, misinformation can be more detrimental than no insights at all. Alongside the many metrics intended to measure performance, guest retention is one of the most valuable for hoteliers to monitor, with statistics showing that a 5% increase in customer retention can result in profits boosting by 25% to 95%, and how a hotel strengthens its guest loyalty can be make or break for a business.
Introducing Roomzzz Aparthotels… Roomzzz is an expanding collection of aparthotels in city locations across the UK. An exciting and dynamic brand; their award-winning studios and suites offer flexible spaces for families, couples and corporate travellers alike. It’s like having your own stylish apartment in the heart of the city, but with someone else to tidy up and bring you fluffy towels! Perfect!
This month, we’re thrilled to announce the expansion of our operations in the United States. Already operating across globally, we’re thrilled to deepen our American roots alongside our Miami and Las Vegas offices with a presence in Atlanta. Despite the challenges and implications for the hospitality industry from the pandemic. Our advanced technology and digital-first mindset have helped thousands of hotels interact with guests in new ways. Our services have been accommodating hoteliers to mould with guest decision-making changes and to future-proofing their online booking operations, ultimately driving growth in direct bookings and reducing the dependency on online travel agencies. Following this success, we’ve expanding our US offering to continue to drive more guest-centric decisions for hoteliers.
In the world of hospitality, meeting and exceeding guest expectations is the gold standard. A great guest experience starts from a guest’s first interaction with your business and carries through all the way to check out and even beyond. With predictions indicating that by 2023 over 700 million bookings will be made online, now more than ever, it’s important that businesses are not only exceeding expectations through their face-to-face service but also providing a strong digital user journey too.