Following the introduction of the UK digital services tax which came into force in April, Google has now confirmed that it will pass on this cost directly to advertisers (ie. hotels, OTAs etc.). From November [...]
We understand that adapting to the new normal will be challenging. And while we don’t have all the answers, we do know that hoteliers who are able to adopt a solid recovery plan will thrive post Covid19. Here are 5 essential marketing tips to help your hotel adapt to the ‘new’ normal.
We’re delighted to announce that we’ve seen immediate uplift in domestic hotel bookings, across our UK properties, following Prime Minister Borris Johnson’s announcement on the 21st of June. Our booking patterns show an increase of 512% from the same time last month and - more encouragingly - a consistent pace in the past 10 days.
We want to highlight the kindness, compassion and willingness from all our friends across the industry, who have stepped up to support others in these unprecedented times.
As we look at markets that are starting to show signs of recovery we’re seeing that the user journey looks very different. The post-Covid19 customer journey will redefine a hotelier’s digital marketing strategy. This could potentially be the ‘golden age’ for the direct channel and now, more than ever, brand.com is an essential part of the ‘new’ customer journey.
We want to highlight the kindness, compassion and willingness from all our friends across the industry, who have stepped up to support others in these unprecedented times.
We want to highlight the kindness, compassion and willingness from all our friends across the industry, who have stepped up to support others in these unprecedented times.
Immediately following Leo Varadkars’ announcement on 1st May, we reported a surge in Irish domestic hotel bookings for July and August this year. The 370% increase in bookings clearly indicates that the appetite to travel has not diminished and gives us renewed hope for the tourism recovery in Ireland.
We want to highlight the kindness, compassion and willingness from all our friends across the industry, who have stepped up to support others in these unprecedented times.
In what feels like a blink of an eye, our ability to make (most) choices has been removed: Stay home, work from home - where you can - and only make essential trips. Our routines have been taken away, removing many of our typical daily decisions. One of the biggest challenges that most are facing is their new work environment.
