As a hotelier, you need to carefully consider the ways in which your potential audience consumes your brand and the ways they are engaging with your hotel, both online and offline. Facilitating positive interactions and engagements with your guests is no longer a nicety, it's a necessity.
Hays Travel – a direct competitor of Thomas Cook, has stepped in and acquired all 555 Thomas Cook stores and more significantly, saved hundreds of jobs with a view to potentially taking on thousands more former employees, while also beefing up its operation from the HQ to further support those stores.
Sean Finnan joined Avvio’s board to help drive Avvio's global expansion. He believes that cutting edge technology could assist hotel businesses in rebalancing the relationship with the online travel agents (OTAs) which have dominated online bookings in recent years.
As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?
12 months in as Chief Commercial Officer, Michael De Jongh reflects on his achievements and experiences with Avvio. He references the ‘new breed of travel specialists’, discusses changes in technology and presses the importance of keeping up with an ever-evolving market.
There are certainly no surprises when it comes to the general theme of the OTAs dominating the market - particularly for many independent hotels. Yesterday we attended the inaugural Independent Hotel Show (IHS) in Amsterdam where we discussed the results of the Direct Booking Survey we conducted alongside IHS in April.
Read our comment on the outcome of the CMA investigation into hotel booking platforms. Avvio provides the tools for hotels to provide complete transparency to guests - ensuring the success of booking directly continues to be a cost-accurate and timely solution.