Customer service vs customer experience — is there really a difference? Despite the terms often being used interchangeably, there most certainly is… In a nutshell, the main difference between customer service and customer experience is that while customer service is one piece of the puzzle (focused on human interaction and directly supporting your customers) customer experience is the sum of the entire customer journey with your hotel.
We all know that hospitality is a fiercely competitive market, and with increasingly high expectations from the consumer it’s impossible to stand still. From personalised experiences to flexibility, the consumer is now very aware of what they expect and this is playing a part when hotel guests are looking to book. We can’t slow down, and as the industry continues to navigate the fast moving changes of the past few years, we too needed to ensure that Allora was able to navigate and flex at the same rate. With this in mind, we are really excited to announce our latest update to the Allora.ai platform and the new functionality that hoteliers and hospitality businesses across our customer base will benefit from.
Heading into 2022, we asked our CCO, Michael De Jongh, to reflect on the year just passed at Avvio. Read on to see what he had to say…"2021 was, like its predecessor, a year unlike any other; it started with lockdown, we emerged in the Spring. But despite this uncertain start, it was also the year we witnessed the powerful impact of people's desire to travel and come together....
We caught up with the talented folks at Wonderhatch, a leading visual content agency focused on producing the very best in photography and film to talk about film, and why it is one of the most powerful tools available to the Hotelier...
Jack Hardy is a specialist hotel, resort and architectural photographer based out of London. Shooting worldwide, his work is increasingly sought after by high-end luxury brands for their signature shots. In total he has experience with over 100 5-star hotels around the world. There’s a symbiosis when it comes to the presentation of images and the functionality of a website, hence Jack works closely with Avvio.
Did you know that half of all annual gift card sales are done in the final two months of the year? If you aren’t already, it’s time to push your festive gifting campaigns. According to Google, after increasing steeply from mid-November last year, ‘Hotel Gift Card’ searches spiked between 13th -19th Dec in the UK. Globally, the busiest week for Gift Voucher searches was 20th-26th December.
‘When a need arises, people turn to YouTube to look for answers, discover new things, and make decisions”. -Lisa Gevelber, Google’s VP of marketing YouTube is the second largest search engine in the world, second [...]
As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?