Privacy and Cookies – Google deadline moved out
Don’t wait - get your first party data strategy in place now and get ahead of the game Google delays plan to block third party cookies until the end of 2023 In the middle of [...]
De-mystifying PSD2
As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?
Roll on the Staycation Boom
Are you ready for the staycation boom? As Boris shared his plans to allow staycations in the UK this Summer, the demand for hotels in August has already risen by a whopping 239 per cent [...]
Are staycations the new vacations?
2020 certainly threw a curveball for the industry as a whole, but there was one type of hospitality that no doubt saw an unexpected boom this year. Staycations were seen by many as the safer [...]
Who is converting your traffic?
As one of the most difficult years for hotels comes to a close, many hoteliers are reviewing their budgets and wondering how to make them work even harder for them across 2021. The direct channel [...]
Google to pass on the cost of Digital Services Taxes (DST) in Europe to advertisers.
Following the introduction of the UK digital services tax which came into force in April, Google has now confirmed that it will pass on this cost directly to advertisers (ie. hotels, OTAs etc.). From November [...]
5 marketing tips to help your hotel adapt to the ‘new normal’
We understand that adapting to the new normal will be challenging. And while we don’t have all the answers, we do know that hoteliers who are able to adopt a solid recovery plan will thrive post Covid19. Here are 5 essential marketing tips to help your hotel adapt to the ‘new’ normal.
Greenshoots for UK Hotels following recent lockdown announcement
We’re delighted to announce that we’ve seen immediate uplift in domestic hotel bookings, across our UK properties, following Prime Minister Borris Johnson’s announcement on the 21st of June. Our booking patterns show an increase of 512% from the same time last month and - more encouragingly - a consistent pace in the past 10 days.
Feel Good Friday: World Environment Day
We want to highlight the kindness, compassion and willingness from all our friends across the industry, who have stepped up to support others in these unprecedented times.
How will you adapt to the new customer journey?
As we look at markets that are starting to show signs of recovery we’re seeing that the user journey looks very different. The post-Covid19 customer journey will redefine a hotelier’s digital marketing strategy. This could potentially be the ‘golden age’ for the direct channel and now, more than ever, brand.com is an essential part of the ‘new’ customer journey.