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5 marketing tips to help your hotel adapt to the ‘new normal’

By |2020-07-13T08:17:20+01:00July 10th, 2020|News|

We understand that adapting to the new normal will be challenging. And while we don’t have all the answers, we do know that hoteliers who are able to adopt a solid recovery plan will thrive post Covid19. Here are 5 essential marketing tips to help your hotel adapt to the ‘new’ normal.

Greenshoots for UK Hotels following recent lockdown announcement

By |2020-07-02T15:49:22+01:00July 2nd, 2020|News|

We’re delighted to announce that we’ve seen immediate uplift in domestic hotel bookings, across our UK properties, following Prime Minister Borris Johnson’s announcement on the 21st of June. Our booking patterns show an increase of 512% from the same time last month and - more encouragingly - a consistent pace in the past 10 days.

How will you adapt to the new customer journey?

By |2020-06-01T08:35:06+01:00May 28th, 2020|News|

As we look at markets that are starting to show signs of recovery we’re seeing that the user journey looks very different. The post-Covid19 customer journey will redefine a hotelier’s digital marketing strategy. This could potentially be the ‘golden age’ for the direct channel and now, more than ever, brand.com is an essential part of the ‘new’ customer journey.

Surge in Hotel Bookings following Ireland’s Exit-Strategy Announcement

By |2020-05-06T13:57:33+01:00May 6th, 2020|News|

Immediately following Leo Varadkars’ announcement on 1st May, we reported a surge in Irish domestic hotel bookings for July and August this year. The 370% increase in bookings clearly indicates that the appetite to travel has not diminished and gives us renewed hope for the tourism recovery in Ireland.