‘When a need arises, people turn to YouTube to look for answers, discover new things, and make decisions”. -Lisa Gevelber, Google’s VP of marketing YouTube is the second largest search engine in the world, second [...]
As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?
2020 certainly threw a curveball for the industry as a whole, but there was one type of hospitality that no doubt saw an unexpected boom this year. Staycations were seen by many as the safer [...]
Following the introduction of the UK digital services tax which came into force in April, Google has now confirmed that it will pass on this cost directly to advertisers (ie. hotels, OTAs etc.). From November [...]
We understand that adapting to the new normal will be challenging. And while we don’t have all the answers, we do know that hoteliers who are able to adopt a solid recovery plan will thrive post Covid19. Here are 5 essential marketing tips to help your hotel adapt to the ‘new’ normal.
We’re delighted to announce that we’ve seen immediate uplift in domestic hotel bookings, across our UK properties, following Prime Minister Borris Johnson’s announcement on the 21st of June. Our booking patterns show an increase of 512% from the same time last month and - more encouragingly - a consistent pace in the past 10 days.