Frank Reeves

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So far Frank Reeves has created 31 blog entries.

Irish hotel tech pioneer joins forces with US private equity backed Sceptre Hospitality Resources (SHR)

By |2023-03-28T21:51:55+01:00November 17th, 2022|Brand Awareness, News, Product updates, Uncategorised|

Irish hotel tech pioneer Avvio is joining forces with US private equity backed Sceptre Hospitality Resources (SHR). The move brings together two of the industry’s most dynamic, entrepreneurial companies and follows Serent Capital’s investment in SHR in 2020. Serent Capital sponsored the acquisition of Avvio through SHR to create a technology powerhouse for independent hotels and chains with unrivaled customer support across the world.

How will you adapt to the new customer journey?

By |2020-06-01T08:35:06+01:00May 28th, 2020|News|

As we look at markets that are starting to show signs of recovery we’re seeing that the user journey looks very different. The post-Covid19 customer journey will redefine a hotelier’s digital marketing strategy. This could potentially be the ‘golden age’ for the direct channel and now, more than ever, brand.com is an essential part of the ‘new’ customer journey.

Surge in Hotel Bookings following Ireland’s Exit-Strategy Announcement

By |2020-05-06T13:57:33+01:00May 6th, 2020|News|

Immediately following Leo Varadkars’ announcement on 1st May, we reported a surge in Irish domestic hotel bookings for July and August this year. The 370% increase in bookings clearly indicates that the appetite to travel has not diminished and gives us renewed hope for the tourism recovery in Ireland.

How can your hotel make money in the current economic downturn?

By |2020-03-16T12:13:51+00:00March 16th, 2020|News|

Understandably guest’s travel plans will continue to be hugely disrupted over the coming weeks and months. We are working hard to support not only our existing hotel customers through an exceptionally trying time, but also the wider hospitality industry. The most critical and timely issue we are attempting to tackle is ‘how can hotels ‘keep the lights on’ and continue bringing revenue into their business?’

6 Principles of Personalisation for Hotel Websites

By |2018-11-01T07:04:40+00:00November 1st, 2018|Booking Engine, Digital News, Website Design|

Personalisation using AI needs to be built into hoteliers’ and accommodation providers’ websites to ensure that site visitors and prospective customers are attended to at all stages of their user journey. Read our latest article on how to achieve this, as well as a handy reminder poster for you to add to your office wall.