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Digital News by Avvio

A collection of news focused on digital advancements in hospitality industry. Collected and curated by our E-Commerce team.

 

A Marketing Strategy For Every Occasion

By |2022-02-11T11:34:32+00:00February 11th, 2022|Digital News, Profitability|

With Valentine's Day just around the corner, it got us thinking about how to make the most of the different holidays throughout the calendar year. Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge opportunity when it comes to capturing the spending desire of consumers for these special days.......

The Importance of Excellent Hotel Photography

By |2021-11-29T14:58:34+00:00November 29th, 2021|Digital News, Imagery, News|

Jack Hardy is a specialist hotel, resort and architectural photographer based out of London. Shooting worldwide, his work is increasingly sought after by high-end luxury brands for their signature shots. In total he has experience with over 100 5-star hotels around the world. There’s a symbiosis when it comes to the presentation of images and the functionality of a website, hence Jack works closely with Avvio.

‘Tis the Season to Prioritise Gifting

By |2021-11-29T14:54:18+00:00November 29th, 2021|Digital News, Gift Cards, News|

Did you know that half of all annual gift card sales are done in the final two months of the year? If you aren’t already, it’s time to push your festive gifting campaigns. According to Google, after increasing steeply from mid-November last year, ‘Hotel Gift Card’ searches spiked between 13th -19th Dec in the UK. Globally, the busiest week for Gift Voucher searches was 20th-26th December.

Travel marketing must focus on “first party data” as we wave goodbye to third party cookies.

By |2021-04-15T10:19:48+01:00April 15th, 2021|Digital News|

Opinion:  Digital marketing is about to get a whole lot harder for hotels. Privacy laws are tightening, and third party cookies are disappearing fast. To succeed during the change, it’s time to refocus efforts on [...]