Niall Mullane

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So far Niall Mullane has created 6 blog entries.

Google Analytics 4 – what is it and what do I need to know?

By |2022-06-13T13:07:42+01:00June 13th, 2022|Digital News, News, Personalisation|

Customer service vs customer experience — is there really a difference? Despite the terms often being used interchangeably, there most certainly is… In a nutshell, the main difference between customer service and customer experience is that while customer service is one piece of the puzzle (focused on human interaction and directly supporting your customers) customer experience is the sum of the entire customer journey with your hotel.

A Marketing Strategy For Every Occasion

By |2022-02-11T11:34:32+00:00February 11th, 2022|Digital News, Profitability|

With Valentine's Day just around the corner, it got us thinking about how to make the most of the different holidays throughout the calendar year. Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge opportunity when it comes to capturing the spending desire of consumers for these special days.......