Using Cognitive Bias to Win in the “Messy Middle”
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
Is Google really giving away free Hotel Ads space?
Update As with any announcement from Google, the launch of free hotel booking links generated its fair share of hype. After the launch back in mid-March, we analysed the impact on Metasearch across our portfolio. [...]
October Digital News
As Summer fades and Autumn kicks in, there is no slow down in the digital marketing world with changes happening all the time. Here are some important updates to bear in mind this October: 1) [...]
February Digital News
After 7325 days January is finally over! As we move swiftly into the 2nd calendar month of 2020 let’s take a look at last month’s digital round-up!