Sean Finnan - chairman of Avvio - looks at the ways hotels can redress the balance with the OTAs. In this article, he discusses how hotels can benefit from machine learning and AI and how book direct incentives should be tailored to the individual booker.
There are certainly no surprises when it comes to the general theme of the OTAs dominating the market - particularly for many independent hotels. Yesterday we attended the inaugural Independent Hotel Show (IHS) in Amsterdam where we discussed the results of the Direct Booking Survey we conducted alongside IHS in April.
Booking.com is taking a "new" approach to how it offers customers to pay for their hotel room. But will it really make hoteliers' lives easier by reducing cancellation rates?
Booking.com's profits take a tumble, Trivago sees declines and Turkey starts legal action against OTAs. It's all heating up in the online distribution market, and we feel this is the time to focus on growing your direct channel.
Personalisation Report The new opportunity for hotels and serviced apartments With guest data increasingly easy to access, hoteliers are expected to leverage this information to provide a more personalised experience than ever before. In this report, the direct booking [...]