Booking.com is taking a "new" approach to how it offers customers to pay for their hotel room. But will it really make hoteliers' lives easier by reducing cancellation rates?
Booking.com's profits take a tumble, Trivago sees declines and Turkey starts legal action against OTAs. It's all heating up in the online distribution market, and we feel this is the time to focus on growing your direct channel.
Personalisation Report The new opportunity for hotels and serviced apartments With guest data increasingly easy to access, hoteliers are expected to leverage this information to provide a more personalised experience than ever before. In this report, the direct booking [...]