In what feels like a blink of an eye, our ability to make (most) choices has been removed: Stay home, work from home - where you can - and only make essential trips. Our routines have been taken away, removing many of our typical daily decisions. One of the biggest challenges that most are facing is their new work environment.
Since late February 2020, the team at Avvio have been tracking the impact the COVID-19 Coronavirus has had on online search across the hospitality industry. We want to ensure that when the upturn starts and the appetite for travel resumes, we are fully prepared and ready to help our customers.
The hotel and hospitality sector is one of the first industries to feel the pinch when a recession hits or when significant economic events occur such as the banking crisis of 2008. During tough economic periods businesses and consumers will cut leisure and travel spending first.
Hotel websites should be responsive and interactive, offering relevant details for potential guests. Until now, far too many hotels have viewed their websites as online brochures, simply laying out information and details about the hotel’s rooms and facilities.
By focusing on TRevPAR (total revenue per available room) – hoteliers are able to increase their bottom line profitability by incorporating a robust ancillary spend strategy into their business model (and hopefully ease operational efficiencies!) Here are 3 ways Avvio customers can increase their TRevPAR.
Set in the vibrant harbor town of Kinsale, Actons Hotel is home to almost 80 immaculate rooms and suites – many of which overlook the scenic Kinsale Harbor. Picturesque views aside, Actons Hotel is dedicated to providing genuine guest care and is often termed as a ‘home away from home’ by their many visitors.
Ashford Castle is the epitome of Irish Hospitality. Former home of the Guinness family, the 350-acres estate is, unsurprisingly, one of Ireland’s top hotel destinations. Avvio has been fortunate enough to work with Ashford Castle since 2004: a successful partnership which has spanned 15 years.
At Avvio we believe that a hotel website’s job doesn’t stop at the point of booking confirmation. Data gathered from our AI-powered booking engine Allora shows that pre-stay returning visitors will typically amend their booking prior to arrival.
Last month Avvio hosted 'The Connected Guest' webinar alongside Classic British Hotels and SiteMinder. The webinar provided attendees with invaluable knowledge and actionable tips on how to improve the guest experience whilst increasing their hotel website’s direct booking traffic. Take a look at our key take-aways from the informative session!