There are certainly no surprises when it comes to the general theme of the OTAs dominating the market - particularly for many independent hotels. Yesterday we attended the inaugural Independent Hotel Show (IHS) in Amsterdam where we discussed the results of the Direct Booking Survey we conducted alongside IHS in April.
Revenue Managers and Marketing Managers have a shared goal: to keep the cost of sale down by driving direct business. How can these two disciplines work together to make a hotel more profitable?
Thinking of creating a seasonal digital marketing campaign for your hotel? Avvio's Digital Services Manager looks at 5 simple steps to running a successful integrated marketing campaign.
Read our comment on the outcome of the CMA investigation into hotel booking platforms. Avvio provides the tools for hotels to provide complete transparency to guests - ensuring the success of booking directly continues to be a cost-accurate and timely solution.
Booking.com is taking a "new" approach to how it offers customers to pay for their hotel room. But will it really make hoteliers' lives easier by reducing cancellation rates?
Taking place alongside WTM this year is an exclusive masterclass and drinks reception for hoteliers – The Connected Guest takes place after day two of WTM on board the wonderful Sunborn Yacht Hotel. Find out more and register for your free place.