Valentine's Day is a popular time of year for couples to head off on romantic getaways. It is a great way for hotels to increase revenue on their spa treatments, food and beverage and overall ancillary spend. Our Digital experts have created a marketing strategy to attract potential guests to your hotel over the Valentine's period!
We are always striving for ways to reduce room cancellations and have seen a positive trend with total cancellations down from 20% in 2018 to 17% in 2019. Our goal is to continue to tackle this challenge in 2020 and encourage our customers to adopt our 5 best practice strategies to reduce cancellations.
2018 saw an incredible 3,234 changes to the Google search engine results page and ranking algorithm. 2019 has continued this rapid pace of development. By now, everyone knows Google prefers mobile-first websites, but here are five changes to travel searches you may not have heard of.
There are certainly no surprises when it comes to the general theme of the OTAs dominating the market - particularly for many independent hotels. Yesterday we attended the inaugural Independent Hotel Show (IHS) in Amsterdam where we discussed the results of the Direct Booking Survey we conducted alongside IHS in April.
Revenue Managers and Marketing Managers have a shared goal: to keep the cost of sale down by driving direct business. How can these two disciplines work together to make a hotel more profitable?
Thinking of creating a seasonal digital marketing campaign for your hotel? Avvio's Digital Services Manager looks at 5 simple steps to running a successful integrated marketing campaign.
Read our comment on the outcome of the CMA investigation into hotel booking platforms. Avvio provides the tools for hotels to provide complete transparency to guests - ensuring the success of booking directly continues to be a cost-accurate and timely solution.