As a hotelier, you need to carefully consider the ways in which your potential audience consumes your brand and the ways they are engaging with your hotel, both online and offline. Facilitating positive interactions and engagements with your guests is no longer a nicety, it's a necessity.
Based on data gathered from Allora, as well as from analysis of industry trends and best practice, the front-end design and functionality of our booking engine has been enhanced to provide a better guest user experience (UX) to enable an increase in direct bookings.
Being a hotelier can be tough. Not only are you tasked with running a successful business, you’re also assumed to be a modern-day clairvoyant. The advent of digitisation has resulted in interconnected online and physical [...]