As one of the most difficult years for hotels comes to a close, many hoteliers are reviewing their budgets and wondering how to make them work even harder for them across 2021. The direct channel [...]
COVID-19 has had a huge and lasting impact on the hospitality industry. Gone are the days of planning a spontaneous getaway for the weekend. Instead, the booking behaviour of guests has become a much lengthier [...]
We want to help our hotels better manage their online conversations which is why Quicktext is offering a free chatbot to our hotel partners. Quicktexts’ conversational freemium booking bot Zoe seamlessly integrates into the booking journey, enhancing the guest user experience and facilitating a quicker path to purchase.
Hotel websites should be responsive and interactive, offering relevant details for potential guests. Until now, far too many hotels have viewed their websites as online brochures, simply laying out information and details about the hotel’s rooms and facilities.
As a hotelier, you need to carefully consider the ways in which your potential audience consumes your brand and the ways they are engaging with your hotel, both online and offline. Facilitating positive interactions and engagements with your guests is no longer a nicety, it's a necessity.
Based on data gathered from Allora, as well as from analysis of industry trends and best practice, the front-end design and functionality of our booking engine has been enhanced to provide a better guest user experience (UX) to enable an increase in direct bookings.