Using Cognitive Bias to Win in the “Messy Middle”
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
Roll on the Staycation Boom
Are you ready for the staycation boom? As Boris shared his plans to allow staycations in the UK this Summer, the demand for hotels in August has already risen by a whopping 239 per cent [...]
The customer journey and increasing loyalty
Last week we saw our Chief Commercial Officer, Michael De Jongh talking about customer journeys and loyalty with Avvio customer Roomzzz Aparthotels and Cendyn, the provider of customer-focused software solutions to the travel industry. The [...]
Are staycations the new vacations?
2020 certainly threw a curveball for the industry as a whole, but there was one type of hospitality that no doubt saw an unexpected boom this year. Staycations were seen by many as the safer [...]
Who is converting your traffic?
As one of the most difficult years for hotels comes to a close, many hoteliers are reviewing their budgets and wondering how to make them work even harder for them across 2021. The direct channel [...]
How Lead Times Have Changed During COVID-19
COVID-19 has had a huge and lasting impact on the hospitality industry. Gone are the days of planning a spontaneous getaway for the weekend. Instead, the booking behaviour of guests has become a much lengthier [...]
Enhance your guests’ online experience – chat with Zoe (or Velma!)
We want to help our hotels better manage their online conversations which is why Quicktext is offering a free chatbot to our hotel partners. Quicktexts’ conversational freemium booking bot Zoe seamlessly integrates into the booking journey, enhancing the guest user experience and facilitating a quicker path to purchase.
Great guest experience starts with more than just an online brochure
Hotel websites should be responsive and interactive, offering relevant details for potential guests. Until now, far too many hotels have viewed their websites as online brochures, simply laying out information and details about the hotel’s rooms and facilities.
What is GX? And how can it help your hotel?
As a hotelier, you need to carefully consider the ways in which your potential audience consumes your brand and the ways they are engaging with your hotel, both online and offline. Facilitating positive interactions and engagements with your guests is no longer a nicety, it's a necessity.
Avvio champions user experience with new booking engine innovations
Based on data gathered from Allora, as well as from analysis of industry trends and best practice, the front-end design and functionality of our booking engine has been enhanced to provide a better guest user experience (UX) to enable an increase in direct bookings.