Hotel websites should be responsive and interactive, offering relevant details for potential guests. Until now, far too many hotels have viewed their websites as online brochures, simply laying out information and details about the hotel’s rooms and facilities.
As a hotelier, you need to carefully consider the ways in which your potential audience consumes your brand and the ways they are engaging with your hotel, both online and offline. Facilitating positive interactions and engagements with your guests is no longer a nicety, it's a necessity.
Based on data gathered from Allora, as well as from analysis of industry trends and best practice, the front-end design and functionality of our booking engine has been enhanced to provide a better guest user experience (UX) to enable an increase in direct bookings.