As November kickstarts the Holiday season, news in the digital marketing world has ramped up. Here are some important updates for November, and some tips for the month ahead. 1) Google Analytics 4 This month [...]
Personalisation using AI needs to be built into hoteliers’ and accommodation providers’ websites to ensure that site visitors and prospective customers are attended to at all stages of their user journey. Read our latest article on how to achieve this, as well as a handy reminder poster for you to add to your office wall.
Learn fresh new ways to map a trend, record customer journeys, statistically engage or emotionally upsell a booker. Download our new whitepaper on digital marketing & consumer journey user experience software and services for the hospitality professional.
We demystify this subject of artificial intelligence (AI) and explain, in plain terms, what it is and what it means for hotels. This guide was created with the intention of clarifying the most important terms and concepts related to artificial intelligence and shedding some light on what AI really means for hotels, without technicalities and by providing easy-to-understand industry examples.
Avvio chief executive and co-founder Frank Reeves told the EyeforTravel Europe summit in Europe that hotel websites must act more like Netflix by adding a recommendation layer.
Avvio is excited to have collaborated with Webio on the development of their conversational booking bot. It is built on top of Allora's booking technology and is now available as a new skill; giving customers another way [...]
Launching today on Tuesday 3 October, Allora is the world’s first booking engine to use artificial intelligence to learn from every online interaction.