Sean Finnan - chairman of Avvio - looks at the ways hotels can redress the balance with the OTAs. In this article, he discusses how hotels can benefit from machine learning and AI and how book direct incentives should be tailored to the individual booker.
Actual Intelligence can be considered as the ability to understand your guests' interests, likes and dislikes to mutually optimise their personal experience with your brand. Artificial intelligence can be seen as the technological tools and processes that are available to help you do just that.
Personalisation using AI needs to be built into hoteliers’ and accommodation providers’ websites to ensure that site visitors and prospective customers are attended to at all stages of their user journey. Read our latest article on how to achieve this, as well as a handy reminder poster for you to add to your office wall.
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We demystify this subject of artificial intelligence (AI) and explain, in plain terms, what it is and what it means for hotels. This guide was created with the intention of clarifying the most important terms and concepts related to artificial intelligence and shedding some light on what AI really means for hotels, without technicalities and by providing easy-to-understand industry examples.
Avvio chief executive and co-founder Frank Reeves told the EyeforTravel Europe summit in Europe that hotel websites must act more like Netflix by adding a recommendation layer.
Avvio is excited to have collaborated with Webio on the development of their conversational booking bot. It is built on top of Allora's booking technology and is now available as a new skill; giving customers another way [...]
The simplest definition of AI is intelligence driven by machines, a way of using computers to help us make the right decisions at the right time.