Heading into 2022, we asked our CCO, Michael De Jongh, to reflect on the year just passed at Avvio. Read on to see what he had to say…"2021 was, like its predecessor, a year unlike any other; it started with lockdown, we emerged in the Spring. But despite this uncertain start, it was also the year we witnessed the powerful impact of people's desire to travel and come together....
Sean Finnan - chairman of Avvio - looks at the ways hotels can redress the balance with the OTAs. In this article, he discusses how hotels can benefit from machine learning and AI and how book direct incentives should be tailored to the individual booker.
Actual Intelligence can be considered as the ability to understand your guests' interests, likes and dislikes to mutually optimise their personal experience with your brand. Artificial intelligence can be seen as the technological tools and processes that are available to help you do just that.
Personalisation using AI needs to be built into hoteliers’ and accommodation providers’ websites to ensure that site visitors and prospective customers are attended to at all stages of their user journey. Read our latest article on how to achieve this, as well as a handy reminder poster for you to add to your office wall.
Learn fresh new ways to map a trend, record customer journeys, statistically engage or emotionally upsell a booker. Download our new whitepaper on digital marketing & consumer journey user experience software and services for the hospitality professional.
We demystify this subject of artificial intelligence (AI) and explain, in plain terms, what it is and what it means for hotels. This guide was created with the intention of clarifying the most important terms and concepts related to artificial intelligence and shedding some light on what AI really means for hotels, without technicalities and by providing easy-to-understand industry examples.
Avvio chief executive and co-founder Frank Reeves told the EyeforTravel Europe summit in Europe that hotel websites must act more like Netflix by adding a recommendation layer.