Artificial intelligence

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6 Principles of Personalisation for Hotel Websites

By |2018-11-01T07:04:40+00:00November 1st, 2018|Booking Engine, Digital News, Website Design|

Personalisation using AI needs to be built into hoteliers’ and accommodation providers’ websites to ensure that site visitors and prospective customers are attended to at all stages of their user journey. Read our latest article on how to achieve this, as well as a handy reminder poster for you to add to your office wall.

How Artificial Intelligence Will Bring the Human Touch Back to Hotels

By |2018-06-19T09:44:17+00:00June 14th, 2018|Booking Engine, Digital News, News|

We demystify this subject of artificial intelligence (AI) and explain, in plain terms, what it is and what it means for hotels. This guide was created with the intention of clarifying the most important terms and concepts related to artificial intelligence and shedding some light on what AI really means for hotels, without technicalities and by providing easy-to-understand industry examples.