With Valentine's Day just around the corner, it got us thinking about how to make the most of the different holidays throughout the calendar year. Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge opportunity when it comes to capturing the spending desire of consumers for these special days.......
Heading into 2022, we asked our CCO, Michael De Jongh, to reflect on the year just passed at Avvio. Read on to see what he had to say…"2021 was, like its predecessor, a year unlike any other; it started with lockdown, we emerged in the Spring. But despite this uncertain start, it was also the year we witnessed the powerful impact of people's desire to travel and come together....
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
Update As with any announcement from Google, the launch of free hotel booking links generated its fair share of hype. After the launch back in mid-March, we analysed the impact on Metasearch across our portfolio. [...]
Avvio’s take: With the hospitality industry still struggling from the ongoing impact of COVID-19, Google has created a new data insights tool, focusing on tourism and travel demand. We take you through the ins and [...]
Hotel Tech Report has announced winners in the 2021 HotelTechAwards, and Avvio ranked #2 among three categories for Best Marketing Tech Finalists. Among all contenders of the Hotel Tech Awards, Avvio secured runners up positions [...]
Happy New Year! In this month's digital news we explore some new features on Google My Business and Facebook, as well as identifying new ways of leveraging content on YouTube and Instagram. We’ll also examine [...]
As uncertainty continues to plague the market, negative talk around the impacts of COVID-19 is rife in the hospitality industry at the moment. So, we teamed up with Steve Lowy, CEO at Anglo Educational Services, [...]
As November kickstarts the Holiday season, news in the digital marketing world has ramped up. Here are some important updates for November, and some tips for the month ahead. 1) Google Analytics 4 This month [...]
Black Friday, traditionally an American event after Thanksgiving that is always the fourth Thursday in November, was once synonymous with long queues and raucous shoppers. Over the last decade, it has become an online phenomenon. [...]
