Using Cognitive Bias to Win in the “Messy Middle”
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
Is Google really giving away free Hotel Ads space?
Update As with any announcement from Google, the launch of free hotel booking links generated its fair share of hype. After the launch back in mid-March, we analysed the impact on Metasearch across our portfolio. [...]
Google’s Travel Insights – A Closer Look at Travel Demand & Trends
Avvio’s take: With the hospitality industry still struggling from the ongoing impact of COVID-19, Google has created a new data insights tool, focusing on tourism and travel demand. We take you through the ins and [...]
Avvio among the top-rated at the 2021 HotelTechAwards
Hotel Tech Report has announced winners in the 2021 HotelTechAwards, and Avvio ranked #2 among three categories for Best Marketing Tech Finalists. Among all contenders of the Hotel Tech Awards, Avvio secured runners up positions [...]
January Digital News
Happy New Year! In this month's digital news we explore some new features on Google My Business and Facebook, as well as identifying new ways of leveraging content on YouTube and Instagram. We’ll also examine [...]
Keeping positive about travel during COVID-19
As uncertainty continues to plague the market, negative talk around the impacts of COVID-19 is rife in the hospitality industry at the moment. So, we teamed up with Steve Lowy, CEO at Anglo Educational Services, [...]
November Digital News
As November kickstarts the Holiday season, news in the digital marketing world has ramped up. Here are some important updates for November, and some tips for the month ahead. 1) Google Analytics 4 This month [...]
How To Make the Most of the Black Friday Weekend
Black Friday, traditionally an American event after Thanksgiving that is always the fourth Thursday in November, was once synonymous with long queues and raucous shoppers. Over the last decade, it has become an online phenomenon. [...]
Can You Ever Become Complacent About Your Brand?
I think it’s fair to say you either love them or hate them, but we can all learn a thing or two from them! The Kardashians are ending their 14 year TV reign and some [...]
Digital Update: Google Outstream Ads
Google has launched a new video format which seeks to bring video to mobile devices and apps outside of YouTube. The ads will operate across Google’s video partners, consisting of high quality websites and apps. [...]