As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build market interest.
With clear hotel re-opening dates, it’s time to start re-aligning digital marketing to the new tourism climate. One thing, in particular, has become abundantly clear; international travel will be a rarity in 2020. As such, it’s essential to update your digital marketing tactics to focus on your domestic market.
Immediately following Leo Varadkars’ announcement on 1st May, we reported a surge in Irish domestic hotel bookings for July and August this year. The 370% increase in bookings clearly indicates that the appetite to travel has not diminished and gives us renewed hope for the tourism recovery in Ireland.
With endless blogs and content from all sectors of the travel and tourism industry, it can be hard to try and figure out what exactly it is you need to be doing right now. Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future.
In an effort to give back to the industry and to help Hospitality Individuals to upskill, Avvio has launched a Hotel Digital Academy. The Academy is a free online digital marketing course tailored specifically to the Hospitality Industry.
Valentine's Day is a popular time of year for couples to head off on romantic getaways. It is a great way for hotels to increase revenue on their spa treatments, food and beverage and overall ancillary spend. Our Digital experts have created a marketing strategy to attract potential guests to your hotel over the Valentine's period!
Earlier this month our Head of Digital and CEO were invited to lecture at ESSEC Business School in Cergy, France for a day of digital marketing lectures with Masters-Level students.
Thinking of creating a seasonal digital marketing campaign for your hotel? Avvio's Digital Services Manager looks at 5 simple steps to running a successful integrated marketing campaign.