The deeper we get into 2020 and the Coronavirus pandemic, the more we begin to understand that it will be quite a long time before we get back to a sense of normality. Countries and [...]
Across the list of ever-growing social media platforms, there are thousands of influencers covering everything from sports, to fashion to cleaning! Apps like Instagram and Youtube have grown in popularity because we all enjoy consuming content that resonates with us. But can partnering with an influencer expand your share of voice in your existing target market?
Throughout the past five months, we’ve seen consumer behaviour change drastically, and have had to change our e-commerce strategies to adapt. With this in mind, we've recapped what’s new for digital and have provided tried and trusted tactics that will drive the most booked revenue in August.
With the UK announcing air bridge partnerships earlier this month and Ireland expected to announce in the coming week, there is still some potential for international markets in 2020. Here are our 10 tips to capitalise on international demand.
We understand that adapting to the new normal will be challenging. And while we don’t have all the answers, we do know that hoteliers who are able to adopt a solid recovery plan will thrive post Covid19. Here are 5 essential marketing tips to help your hotel adapt to the ‘new’ normal.
As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build market interest.
With clear hotel re-opening dates, it’s time to start re-aligning digital marketing to the new tourism climate. One thing, in particular, has become abundantly clear; international travel will be a rarity in 2020. As such, it’s essential to update your digital marketing tactics to focus on your domestic market.