Digital News by Avvio
A collection of news focused on digital advancements in hospitality industry. Collected and curated by our E-Commerce team.
A collection of news focused on digital advancements in hospitality industry. Collected and curated by our E-Commerce team.
On June 25th, TikTok followed in Instagram & Snapchat’s footsteps, by monetizing their platform with an advertising centre. While advertising had already crept onto the platform in the form of sponsored content; TikTok for Business, is now available with multiple ad formats. Before jumping on this latest social media trend; ask yourself, is TikTok the right platform to amplify your brand message? For most hotel brands, the answer will be a firm no.
Google Hotel Price Ads has led the way due to the pricing’s prominent position in Google my Business listings and Google Map results. The move to ‘commission on check-outs only’ is a revolutionary way to move forward; paying only for tangible check-outs, instead of clicks that may not convert, or bookings that may cancel.
As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build market interest.
With clear hotel re-opening dates, it’s time to start re-aligning digital marketing to the new tourism climate. One thing, in particular, has become abundantly clear; international travel will be a rarity in 2020. As such, it’s essential to update your digital marketing tactics to focus on your domestic market.
Since late February 2020, the team at Avvio have been tracking the impact the COVID-19 Coronavirus has had on online search across the hospitality industry. We want to ensure that when the upturn starts and the appetite for travel resumes, we are fully prepared and ready to help our customers.
With endless blogs and content from all sectors of the travel and tourism industry, it can be hard to try and figure out what exactly it is you need to be doing right now. Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future.
In an effort to give back to the industry and to help Hospitality Individuals to upskill, Avvio has launched a Hotel Digital Academy. The Academy is a free online digital marketing course tailored specifically to the Hospitality Industry.
February may have felt like the shortest month on record (even with the leap year!) but we still witnessed some substantial digital marketing updates. In fact, changes occurred across social media advertising, metasearch and Google Ad campaigns!
As the new decade progresses, Gen Z will dominate the travel industry. According to Business Insider Intelligence, they will soon become the largest cohort of consumers. So what can we expect from Generation Z when it comes to trip planning and what will be at the forefront for them when it comes to decision making?
After 7325 days January is finally over! As we move swiftly into the 2nd calendar month of 2020 let’s take a look at last month’s digital round-up!
When your future guests are planning their breaks away around holiday seasons, make sure the information they need has the best chance to appear when they are searching for it. To make sure your landing pages are getting the visibility they deserve, read our top 9 SEO golden rules when it comes to seasonal pages.
Valentine's Day is a popular time of year for couples to head off on romantic getaways. It is a great way for hotels to increase revenue on their spa treatments, food and beverage and overall ancillary spend. Our Digital experts have created a marketing strategy to attract potential guests to your hotel over the Valentine's period!