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Digital Marketing Trends

By |2023-04-12T14:44:24+01:00March 27th, 2023|Case Study, Digital News, News, Personalisation, Product updates|

By Eileen Lillis, Sarah Sweeney and Elle Walsh.
Here in SHR Group our Digital Marketing team are always on the lookout for and testing new and innovative tech and marketing platforms to see how they could; be adopted for our Hotel clients. Below is a snapshot of what the team have been keeping an eye and deploying for clients recently and what is keeping is busy in the coming months ahead. These new trends demonstrate the ever-evolving nature of digital marketing and the need for hotel marketers to stay on top of the latest trends to succeed in a competitive landscape.

Search Engine Optimisation

By |2021-02-02T12:00:59+00:00June 5th, 2020|

What is SEO? SEO stands for Search Engine Optimization. All search engines, such as Google & Bing, use ranking algorithms to decide what content to show first, for any given search. SEO is [...]

Digital Strategy

By |2021-01-07T16:35:56+00:00June 5th, 2020|

The importance of Digital Strategy A hugely important part of your digital performance comes down to planning and strategy. Avvio offers full transparency into digital marketing investments & results. Your campaigns are reported on [...]

Paid Search

By |2022-03-24T10:08:37+00:00June 5th, 2020|

What is PPC? PPC stands for pay-per-click. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” What is the [...]

Video Advertising

By |2020-06-05T12:04:08+01:00May 28th, 2020|

What is Video Ads?  Video Ads is the process of streaming your video content to a targeted audience online. What Channels will you gain visibility on?  You will gain visibility across YouTube and the Google [...]


By |2021-01-07T14:15:05+00:00May 21st, 2020|

What is Metasearch? To introduce the channel; metasearch are unique search engines. They display current live rates of hotels, pulled from multiple OTAs. Opting in for meta search for your brand website enables your [...]

Digital Marketing

By |2023-04-28T17:01:03+01:00May 20th, 2020|

Digital Marketing for your Hotel Customers have 38 touchpoints on their way to making a booking. They check with the online travel agents, review sites and social media – we’ll ensure [...]