Avvio Blog & Insights
Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.
Spier Hotel Case Study
A forward thinking hotel ready to collaborate with a progressive technology partner The family who have owned Spier since 1993 work hands-on in keeping Spier true to its intentions: to make good wine and grow good food, investing in people, the environment and South African art. Spier is a historic Stellenbosch wine farm. Their passion for winemaking is matched by their love of growing and making good food. Most of what you’ll eat in their restaurants and hotel is homegrown, or sourced nearby.
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New Guests vs Returning Guests – Who is better?
Both new and returning customers are important to any hotel, they are what gets your business started, and they help your business expand and grow into the business you want it to be. But what is the real difference between a returning customer and a new customer? What values does each bring to the (your) table?
A Marketing Strategy For Every Occasion
With Valentine's Day just around the corner, it got us thinking about how to make the most of the different holidays throughout the calendar year. Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge opportunity when it comes to capturing the spending desire of consumers for these special days.......
The Annual Wrap
Heading into 2022, we asked our CCO, Michael De Jongh, to reflect on the year just passed at Avvio. Read on to see what he had to say…"2021 was, like its predecessor, a year unlike any other; it started with lockdown, we emerged in the Spring. But despite this uncertain start, it was also the year we witnessed the powerful impact of people's desire to travel and come together....
The key to increasing your hotel web traffic by up to 78%
We caught up with the talented folks at Wonderhatch, a leading visual content agency focused on producing the very best in photography and film to talk about film, and why it is one of the most powerful tools available to the Hotelier...
The Importance of Excellent Hotel Photography
Jack Hardy is a specialist hotel, resort and architectural photographer based out of London. Shooting worldwide, his work is increasingly sought after by high-end luxury brands for their signature shots. In total he has experience with over 100 5-star hotels around the world. There’s a symbiosis when it comes to the presentation of images and the functionality of a website, hence Jack works closely with Avvio.
‘Tis the Season to Prioritise Gifting
Did you know that half of all annual gift card sales are done in the final two months of the year? If you aren’t already, it’s time to push your festive gifting campaigns. According to Google, after increasing steeply from mid-November last year, ‘Hotel Gift Card’ searches spiked between 13th -19th Dec in the UK. Globally, the busiest week for Gift Voucher searches was 20th-26th December.
A Guide to YouTube SEO Strategy
‘When a need arises, people turn to YouTube [...]
Privacy and Cookies – Google deadline moved out
Don’t wait - get your first party data [...]
TripAdvisor Plus – Tripadvisors’ new Netflix-style subscription programme for travellers
Opinion piece The team at TripAdvisor continues to [...]
De-mystifying PSD2
As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?
Travel marketing must focus on “first party data” as we wave goodbye to third party cookies.
Opinion: Digital marketing is about to get a [...]
Using Cognitive Bias to Win in the “Messy Middle”
We have all been there, research complete and [...]
Roll on the Staycation Boom
Are you ready for the staycation boom? As [...]
Is Google really giving away free Hotel Ads space?
Update As with any announcement from Google, the [...]
Update your Facebook Tracking in 20 clicks
Changes to make to your Facebook Tracking If [...]