Avvio Blog & Insights
Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.
allora.ai sponsors of this year’s.
Direct Booking Summit
What is the Direct Booking Summit? The Direct Booking Summit is an event that unites hundreds of hoteliers every year to strategize, network and drive the Direct Booking Movement forward, a movement built within the hospitality industry to protect hoteliers from OTAs and increase the number of direct bookings received. Not only were we proud to sponsor the event, but we also celebrated the launch of allora.ai across North America, offering our advanced AI technology to hotels and businesses further afield. We’re excited to see the success that this will generate, improving the direct booking experience for every guest whilst securing more bookings for hoteliers.
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How can your hotel make money in the current economic downturn?
Understandably guest’s travel plans will continue to be hugely disrupted over the coming weeks and months. We are working hard to support not only our existing hotel customers through an exceptionally trying time, but also the wider hospitality industry. The most critical and timely issue we are attempting to tackle is ‘how can hotels ‘keep the lights on’ and continue bringing revenue into their business?’
Budget update: Chancellor offers lifeline for leisure and hospitality businesses
The UK Chancellor’s first budget today predictably focused on measures to reassure and provide financial recompense and we welcome the announcement on business rates targeted to support the hospitality sector.
March Digital News
February may have felt like the shortest month on record (even with the leap year!) but we still witnessed some substantial digital marketing updates. In fact, changes occurred across social media advertising, metasearch and Google Ad campaigns!
Avvio Named As One of the Best Workplaces in Ireland
We’re delighted to announce that we have been recognised as one of the Best Workplaces in Ireland in 2020! The Great Place to Work accolade represents a huge milestone in our journey in continuing to attract and retain top talent, as we continue to grow.
An Eggcellent strategy to increase family bookings this Easter
With schools closed for two weeks and the longer evenings setting in, Easter has become one of the most lucrative public holidays for family breaks. In order to capitalise on this potential revenue stream it is important to plan your Easter strategy in advance to ensure everyone’s eggs are in your basket!
Keeping up with Generation Z
As the new decade progresses, Gen Z will dominate the travel industry. According to Business Insider Intelligence, they will soon become the largest cohort of consumers. So what can we expect from Generation Z when it comes to trip planning and what will be at the forefront for them when it comes to decision making?
February Digital News
After 7325 days January is finally over! As we move swiftly into the 2nd calendar month of 2020 let’s take a look at last month’s digital round-up!
9 SEO Tips For Seasonal Pages
When your future guests are planning their breaks away around holiday seasons, make sure the information they need has the best chance to appear when they are searching for it. To make sure your landing pages are getting the visibility they deserve, read our top 9 SEO golden rules when it comes to seasonal pages.
Will UK hotels face a tough commercial climate in 2020?
The hotel and hospitality sector is one of the first industries to feel the pinch when a recession hits or when significant economic events occur such as the banking crisis of 2008. During tough economic periods businesses and consumers will cut leisure and travel spending first.
Great guest experience starts with more than just an online brochure
Hotel websites should be responsive and interactive, offering relevant details for potential guests. Until now, far too many hotels have viewed their websites as online brochures, simply laying out information and details about the hotel’s rooms and facilities.
A Valentine’s Day Campaign to swoon over
Valentine's Day is a popular time of year for couples to head off on romantic getaways. It is a great way for hotels to increase revenue on their spa treatments, food and beverage and overall ancillary spend. Our Digital experts have created a marketing strategy to attract potential guests to your hotel over the Valentine's period!
Five Strategies to reduce cancellations in 2020
We are always striving for ways to reduce room cancellations and have seen a positive trend with total cancellations down from 20% in 2018 to 17% in 2019. Our goal is to continue to tackle this challenge in 2020 and encourage our customers to adopt our 5 best practice strategies to reduce cancellations.
Changes to Gift Voucher Sales: Everything you need to know for 2020
Understanding the new voucher legislation and how it affects your hotel can be tricky, so we’ve compiled our key takeaways to ensure you’ve implemented the correct changes to your voucher options for 2020.
A gift to you this Christmas
Our gift to you this Christmas is this downloadable e-book, where we share our insider tips to get you prepared for 2020 – whether you’re a GM, head of revenue or Marketing – there’s something to takeaway, for everyone.
It’s all about TRevPAR this Christmas…
By focusing on TRevPAR (total revenue per available room) – hoteliers are able to increase their bottom line profitability by incorporating a robust ancillary spend strategy into their business model (and hopefully ease operational efficiencies!) Here are 3 ways Avvio customers can increase their TRevPAR.